Over 30 years in brand development, franchise growth, and market expansion on global scale.
Khurshid Anwar
⎯ About
Shaping Brands Across Generations
A Senior Brand Consultant
A distinguished CEO and Brand Consultant with over 36 years of experience in building, launching, and scaling brands across diverse industries.
Khurshid Anwar has led strategic initiatives across the Middle East, working with global luxury brands, regional conglomerates, and emerging businesses. His expertise lies in aligning brand vision with market demand—delivering measurable growth, strong market positioning, and long-term value.
Featured portfolio
Christian Breton PARIS 
mont source CANADA 
LUMENE FINLAND 
l’occitane PARIS 
Led franchise expansion across GCC markets, establishing distribution in UAE, Kuwait, Qatar, Oman, and Bahrain. Positioned the brand in the mid-to-premium segment, driving strong regional growth.
Managed early-stage market entry, positioning, and distribution across regional markets. Strengthened brand visibility within the competitive beauty segment.
Supported positioning and introduction of a premium men’s grooming and fragrance brand. Focused on aligning the brand with high-end market expectations.
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⎯ Business insights
A strategic perspective on how businesses can position themselves effectively in evolving and saturated industries.
Consumer Trends Reshaping Business Growth in the UAE
How changing customer behavior is influencing modern business strategies.
GCC Franchise Expansion: Building Scalable Business Growth
Why structured franchise systems are critical for sustainable GCC expansion.
UAE Brand Positioning: Standing Out in a Competitive Market
Why strategic positioning is essential for long-term brand growth in the UAE.
⎯ Contact me
Get in touch with me
For consulting inquiries, partnerships, or business discussions: